Product overview
- #Product overview how to
- #Product overview cracked
- #Product overview professional
- #Product overview free
Knowing your customer's intent and motivation for buying these headphones should definitely affect how you write about your products.
#Product overview professional
When it comes to product descriptions, a good customer profile will help you realise what is really important to them.įor example, if you sell high-end, professional headphones (like the ones in the next section), you probably have a different target audience than someone who sells gamer headphones or trendy, designer headphones. Creating a profile of your ideal customer can help a variety of teams throughout your company. If you haven’t yet created a buyer persona, you really should. Knowing your audience is important for creating a good product description. With regards to asking questions about your audience, more on that below. However, knowing how you want to address your audience and what kind of language they use is essential for the vibe of your online shop.Īnswering a few questions about the product (and product use) before you start writing will make it easier to know what features to highlight. Product questions are relatively easy, especially with regards to specifications. These questions are basically a mix of product questions and customer questions. What additional information can I offer them to improve their customer experience?.Casual or formal language: How do I address my customers (also in emails and on the phone)?.Answer important questions before writingīefore you begin writing, you should ask yourself a few questions to help guide your product descriptions: Here are a few tips on getting started! 1. There are a lot of things to think about when putting together a good product description. How do you write a good product description?
#Product overview free
Learn more about star ratings in our free whitepaper: They can really help drive traffic to your site. With the right reviews provider, your product reviews (and shop reviews) can end up appearing in Google searches, especially in Google Shopping.
#Product overview cracked
It’s worth noting that product reviews and star-ratings also cracked the top 4, both with an overwhelming majority of respondents responding to those elements.ĭid you know your product reviews can also end up affecting your SEO. product images and product descriptions). 83% of all respondents talked about product page elements as being most influential (i.e. Here is a chart from eMarketer showing what US smartphone owners say are the most influential factors of a product page in their purchase decisions.Ĭlearly, many elements influence consumers during their online shopping experiences. However, it’s important to see what actual consumers have to say about everything. Why is a product description so important?Īt this point, you now understand that good product descriptions can boost conversions, strengthen your brand voice, boost trustworthiness, and improve your site’s SEO. Having great texts in your product descriptions will get you there. Higher conversions signal to Google that you are a good website and this will help you rank even higher. With more people finding your site, you’ll get more visitors and more sales. You probably already understand the cyclical nature of SEO. It can really help bridge the gap between what your brand is and who your customers are.Ī good product description will help your online shop rank higher as well. It’s also one of the final steps consumers take when making a purchase decision.Ī good product description reflects your brand and your target audience.
In essence, your product description is your sales pitch, isn’t it? It informs the customer just like a salesperson would. When customers are well-informed and make a connection to your product, they are more likely to buy your product.
#Product overview how to
How do you write a good product description? (7 Tips)īefore we get into the nitty gritty of how to write a good product description, let’s define what makes a product description good in the first place.įor starters, an effective product description will boost sales on your site.